PHILADELPHIA – Sept. 4, 2024 – The Premier Lacrosse League (PLL) powered by Ticketmaster alongside Kevin Durant and Rich Kleiman’s media brand Boardroom today announced they will host they will host a Championship Weekend Street Lacrosse Open Run, presented by Cash App on Saturday, September 14th in Philadelphia.
Street Lacrosse is a version of the game played on any court, with just a stick and tennis ball, designed to expand access to the sport. Street Lacrosse parallels pick-up lacrosse, and is meant to be played by anyone, anywhere, anytime. Players only need sticks and a ball, along with any agreed upon boundaries and any goal target, whether it be a net, post, bucket, or other marker, and can be played to any agreed score.
Cash App’s sponsorship of Street Lacrosse marks an expansion of its PLL partnership, which dates back to 2022 and includes entitlement rights to the PLL Cash App Playoffs and Championship, Goals for Greatness – the league’s initiative to put lacrosse goals on fields in all 50 states – and exclusive merchandise discounts and sweepstakes to PLL events for Cash App users.
The inaugural Street Lacrosse Open Runs in at Kevin Durant’s Build It and They Will Ball court in the Lower East Side celebrated the community and culture of New York and creativity of lacrosse. Kevin Durant and Jeffrey Wright joined as PLL men’s lacrosse pros and Unleashed women’s lacrosse pros competed in open runs alongside youth lacrosse organizations like Harlem Lacrosse, Brooklyn Lacrosse, Bronx Lacrosse, and CityLax.
"Street Lacrosse brings a unique energy and spirit of the game directly to the community," said Paul Rabil, Co-founder and President of the PLL. "With our partners at Cash App and Boardroom, we’re coming to Philly, empowering and motivating the next generation of players to connect with the game in a new way as we prepare to crown the next PLL Cash App Champion on September 15."
“Cash App is excited to continue our partnership with the PLL and support the Street Lacrosse Open Run initiative,” said Zack Ashley, Head of Brand Partnerships at Cash App. “As the PLL’s official peer-to-peer payment partner, it is rewarding to expand access to the sport and sponsor a unique initiative that enables youth players to engage with the sport.”
"We're excited to bring our partnership with Premier Lacrosse League to Philly in honor of their Championship Weekend, taking the foundation of what we've created with street lacrosse in NYC and bringing it to a new market," said Boardroom CEO Rich Kleiman.
The Street Lacrosse event will feature pro games between PLL and Unleashed men’s and women’s lacrosse players, and youth games between PLL Assists partners like Harlem Lacrosse Philadelphia. DJ Ralphe Som, Philadelphia food specialties, local art activations, and lacrosse challenges will round out the event. In partnership with STX and UBS, the PLL will be donating lacrosse sticks and goals to PLL Assists partners. To learn more about Street Lacrosse, visit https://premierlacrosseleague.com/street-lacrosse.
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2023 Best Place to Work in Sports, and 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
About Boardroom
Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom's flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward.
Boardroom's ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.
Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).
Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including Premier Lacrosse League, the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS' Philadelphia Union.
About Cash App
Cash App is the money app. It’s the easy way to spend, send, and store money. Sending and receiving money is free and fast, and most payments can be deposited directly to an external bank account in just a few seconds. With Cash App, customers can also buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money everywhere Visa Debit is accepted. Download Cash App for free at cash.app/download.
Cash App is a financial platform, not a bank. Banking services provided by Cash App’s external bank partner(s). Prepaid debit cards issued by Sutton Bank pursuant to a license from Visa U.S.A., Inc. Visa is a registered trademark of Visa U.S.A., Inc. All other trademarks and service marks belong to their respective owners.
